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Retail Media & Connected Intelligent Retail

Turning retail environments
into measurable media.

From marketing's biggest blind spot to its richest data source.
For years, physical marketing has been a billion-dollar act of faith.
We built RetailOS™ to fix that: every asset tracked, every deployment validated, every shopper interaction attributed, in real time, at scale.

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the challenge

As retail media budgets grow and brands demand clearer attribution and accountability, this fragmented model no longer works.

In‑store remains one of the most powerful moments of influence - yet it is one of the least measured, least optimised and least connected parts of the media ecosystem. 
Retail environments are filled with screens, fixtures, displays and physical touchpoints, but content is often siloed, disconnected from broader media plans and measured inconsistently, if at all. Digital and physical media operate in parallel worlds. Performance is inferred, not proven. Investment decisions are made without real in‑environment insight. 

5,000+ 

Locations live
Owned manufacturing across the group

 60%    

Faster deployment
Via automation and real-time decisioning

42%   

Awareness uplift
From data-led behavioural insight

49%  

Specialists
Sourcing and manufacturing experts

22%  

More impulse buys
Via dynamic signage
Connected, Intelligent Retail, Built on Real Infrastructure

Six ways the store becomes a platform.

Smart shelving, sensors and computer vision are built into the fixtures and displays we design, manufacture and deploy, not bolted on, so the insight is reliable and commercially relevant. This capability delivers action, not dashboards.

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Footfall Data

Movement and dwell, captured in real time

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Product & Display Engagement

What shoppers touch, lift and consider

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Hyper-Personalised Content

Lidar-triggered content at the shelf edge

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Inventory Insights

Visibility and replenishment, live

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Engagement & Gamification

Interactive moments that convert

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Track & Trace

Every asset, located and validated

why its different

 

We design intelligence around the reality of the retail environment.  


Because Paragon designs, manufactures and deploys physical retail assets at scale, we understand how stores actually operate - where technology can be embedded, how shoppers behave and how operational processes really work. 

Technology is not bolted on. It is integrated into shelving, fixtures, displays and environments, ensuring insight is reliable, actionable and commercially relevant. Retail Media, shopper insight and operational intelligence work together as one connected system. 

Gillette Labs

Owned facilities for the work that matters most, a curated global network Triggered content on shelf-edge screens, GDPR-compliant sensor data and Lidar-triggered real-time content, feeding dashboards that shape retail and marketing strategy.for the work that matters at scale, and 40+ years of manufacturing DNA in every decision from ideation to instal

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vs adm Indicia Connected Retail

 

One sells impressions on a screen.
The other proves what the whole
physical activation did.


A retail media network schedules and reports on in-store digital media. RetailOS™ measures the physical assets we design, manufacture and deploy, from asset to deployment to shopper interaction to attribution. We own the infrastructure the data comes from. 

Prove what your physical marketing does.
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